Rum21

Black Week campaigns are often defined by screaming red tags and visual clutter. For Rum21, I chose a different path. I aimed to create a campaign that felt editorial and aspirational, while still driving conversion.By combining a deep forest green palette with Rum21 identity color, orange accent, I created a visual identity that cut through the noise without compromising the brand's sophisticated aesthetic. The copy concept focused on making iconic design attainable. The result was a cohesive, premium campaign executed across all digital touchpoints.