ICA MAXI - Maxiköket

Graphic Designer at Onemotion, 2018-2020

Background: ICA Maxi has long worked with food inspiration through several concepts, senders and channels and experienced a need for coordination, conceptualisation and a developed and homogenized expression.

Solution: Onemotion developed a new concept for food inspiration used at ICA Maxi. The concept is based on retail research and customer insights. It is executed through various channels e.g. digital, POS material, instore screens, DM and tastings as well as yearly nationwide event tours and in-store samplings. The concept has been a success and has made great improvements in their customer experience. Although ICA has its own in-house production agency, Onemotion IMC owned the production assignments between 2018-2021.